Who Introduced Pumpkin Pie Spice Commercial. As chicagoist notes, in the 1950s and ’60s, food company mccormick began to “bundle” spices commonly used in pumpkin pie into a single, amalgamated. But when did this traditiona­l spice combinatio­n become known as “pumpkin spice”?

Then came starbucks’ pumpkin spice latte. The flavour of pumpkin spice isn’t pumpkin, or the spices added to typical baked pumpkin dishes or beverages, but due to the combined effect of the spices when.